Merchants & Student Discounts
Are you marketing to students?
The latest U.S. Census report shows 20.5 million college and university students currently enrolled in higher learning. If you add high school students, the number grows to 38 million in the United States alone. The discretionary spending of this demographic totals 79 billion dollars annually. How much of your marketing is targeting students?
The benefits of student discounts
- Increased brand loyalty - Student discounts target young consumers making first-time purchasing decisions that will affect lifelong buying behavior. A good first impression goes a long way.
- Low cost per acquisition - Discounts don’t have to be large. Students work with tight budgets and will go out of their way for a good deal.
- Better public relations - What other marketing channel fosters such goodwill across all demographics? Companies that offer student discounts are viewed as involved and progressive.
How Globe Student Discount works with merchants
We use third-party programs to manage our accounts. This smooths the process and keeps costs low for both our merchant partners and ourselves. Merchants who wish to verify the student status of their customers are responsible for their own policies as they see fit.
For more information, contact us at .(JavaScript must be enabled to view this email address)
